People and magnets

In the days of Genesis, man did not need anything, but the absolute necessities, such as breathing, eating, drinking and sleeping. Once, all man had to do was to survive, to live day by day. However, as time went by, man grew smarter. He realized that there is more to life than surviving. He realized you should enjoy life while it lasts!

Thus, the great human mind made us open our eyes and look around us. Instead of just enjoying the view, we thought, "why not use it too?" at first, it was the little things. Wooden sticks became a skeleton to a house, stones and rocks became walls and mud became plaster.

Then, man started to see the land as a cover, as a layer one can dig in to find other things, other layers. It had to contain something good, since plants seem to grow and nourish from it. And so, years and years have passed and digging the ground hasn't stopped since. We are even digging at sea today. Well look and behold, that digging paid off. Many elements were discovered over the years, like silver, gold, oil etc. among those elements we have discovered rare earth magnets.
These are like an old pirate's hidden gold treasure. Despite their name, these magnets are not so rare (however please bear in mind that none of Earth's elements are infinite), and are useful in oh so many different ways, and in a huge variety of fields.

Usage of rare earth magnets  

So, what can we do with this ancient pirate's treasure? They have been lying down deep inside the belly of our planet, waiting to be discovered, waiting to be used. It's only fair to Earth that we'll explore it and use these natural resources to help improve our lives here, as they were manufactured by it for a reason.
Thus, after years and years of exploring, researching, inventing, and developing, we can say that rare earth magnets are in use in almost every aspect of our lives.

You'd be amazed at the products and devices that contain these magnets. Starting at aircrafts, ships and space shuttles, missiles, and vehicles, through computers and radio, to home exercise devices (like magnetic treadmill or magnetic bikes). Today we can even use them to produce electricity!

Why use rare earth magnets? 

The options to benefit from them are endless, and they are much cheaper (thus more available) than other magnets, which are also more difficult to work with. Actually, the more uses we can find for rare earth magnets instead of other natural resources, the more we will benefit.